One of the most common questions we get asked is:
How do I improve the scent throw of my candles?
I want to begin by suggesting that a strong scent throw isn’t always desirable. By “strong” we’re referring to the impact the scent has on our nose and, through it, our brain – the bigger the sensory “hit”, the stronger the throw is perceived to be. Sometimes, you want that hit; sometimes you might want a more subtle effect- particularly when using floral or fruit scents.
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